Imagine the world its like a real-life black and white movie...
Many would agree with the great influence of colours in our lives...
- Pink: symbol of love, of softness and sweetness and would be a remedy against fear. However, the risk is that too much pink will take you to the bad sides of its effects: inertia and childishness.
- Blue: colour preferred in general by Europeans, moreover by men. It is the coldest of colours and would stand for surpassing yourself, loyalty and authority.
- White: associated with purity, nature and light but also with coldness. In Asia, this colour is also associated to mourning.
- Violet: a rather difficult colour, between pink and red or blue according to its mixture. Its association is on one hand linked to religion (Christian cardinals’ habits) and on the other side linked to sensual delight. The use of this colour would be advised for trendy products or products that have certain esteem and who can allow to play with limits.
- Grey: associated with technology and efficiency. Moreover a man-colour or high-tech colour. Can in a certain level be distinguished but in overdose it becomes a symbol of sadness and boring. (Remember: the sky is grey, he’s like a grey mouse)
- Orange: a warm colour and not as aggressive as red. It represents cheerfulness and joy. It would be a good colour for impulse purchases. The risk however exists that it can also be seen as too cheap.
- Red: is the colour the eye perceives the quickest. Represents energy and speed but also anger and danger (blood is seen as negative -> as danger)
- Black: symbolises death in the accident. Nevertheless very often used in luxury products and combined with a vivid colour it can give an impression of «Haut Couture» and chic.
- Green: represents nature and hope. Green is however very little used as a colour by industry since it seems also associated with illness and superstition.
- Yellow: very stimulating colour (Remember the sun) but not advised for very nervous people. It is associated with warmth and plenitude but also with betrayal. Pleases to young ones, when not overdone.
